YEAR
2025
CLIENT
MINTED NEW YORK
CATEGORY
FASHION
TIMELINE
1 WEEk
BRIEF
Minted New York needed visuals to introduce their FW25 collection. This included a lookbook system, campaign imagery, and promotional assets. The goal was to highlight individual garments and the collection while maintaining a consistent, elevated brand language.
We first built out the lookbook system. Given the architecture themes behind the collection, we used graphing paper and architectural fonts to build these out. Marcus, founder of Minted MY, loves our use of texture across our work so we made that a priority in these visuals. We next built out accompanying graphics, like the folder above, designed for Instagram Stories and ad usage. Our final deliverable was website banners, which we built out using our lookbook system.
This project gave Minted New York a comprehensive visual system for their Fall/Winter 2025 drop that included assets for socials, lookbooks, web, and ads.
