Year
2025
Client
Weyz Clothing
Category
Paid Ads
Production Duration
1 Week
Brief
My role was to create consistent visuals system for campaign launches and paid advertising that highlighted individual products while reinforcing the overall brand aesthetic.
The work needed to be flexible across platforms (i.e. social ads, collection announcements, promotional assets) without feeling disconnected or overly templated. The challenge was creating paid ads that felt editorial and premium without losing clarity or scalability.
Approach
The visual direction balances product clarity with editorial texture.
Rather than designing isolated ads, I built a modular system that could scale across different drops while maintaining a recognizable look and feel. Each visual emphasizes silhouette, material, and detail, supported by collage layouts, subtle texture, and restrained typography.
Visuals
For collection promos, I designed visuals that paired styled looks with clear product callouts. Individual pieces were isolated alongside worn shots, allowing viewers to quickly understand fit, texture, and construction without losing the overall aesthetic.
Paid Ads
Paid ad visuals were created to perform in-feed while staying visually cohesive with brand campaigns. Layouts were tested across formats but maintained the same underlying design DNA.
Outcome
The system supported multiple campaign drops and paid placements while maintaining a consistent visual identity. Assets were reused, adapted, and expanded across formats without losing clarity or brand recognition.