YEAR
2026
CLIENT
JOHN SUMMIT
CATEGORY
MUSIC & ENTERTAINMENT
TIMELINE
1 MONTH
BRIEF
We were requested to create a visual system for John Summit's first arena tour that could be used across a main graphic, city graphics, and was adaptable for web and physical adverts. These visuals needed to fit in the CTRL ESCAPE universe, featuring the cover art from his album and digital fonts. From initial contact, we were given a bit under a month to complete this project.
We approached this project from a story-based perspective. Since John was escaping the office throughout the rollout and eventually ended up on the roof, we wanted this tour to look like he fully escaped. To do this, we removed the context of the office and let him sit on a blank slate.We created 9 initial variations, featuring 3 layouts and 3 colorways. This allowed John to choose from a variety of directions, and he eventually settled on our first option.
My role was to create consistent visuals system for campaign launches and paid advertising that highlighted individual products while reinforcing the overall brand aesthetic.The work needed to be flexible across platforms (i.e. social ads, collection announcements, promotional assets) without feeling disconnected or overly templated. The challenge was creating paid ads that felt editorial and premium without losing clarity or scalability.
